WOHNDIRECT.
UX REDESIGN.
Redefinition of Home & Living. An emotional shopping experience that inspires and converts.
+45%
Avg. Order Value
12x
ROAS (Retargeting)
UX
Mobile First Design
Technology Stack
THE CHALLENGE
WohnDirect had a massive problem with mobile conversion. The old shop was functional, but emotionless.
In the Home & Living industry, customers buy with their eyes. The old design was too technical, not inspiring enough and the checkout processes on smartphones were too cumbersome.
THE SOLUTION
"Inspiration first". We completely turned the shopping experience around.
Instead of sterile product lists, we developed interactive "Shoppable Moodboards". Combined with a radically simplified one-page checkout and emotional imagery, we were able to significantly increase the average order value.
"Finally, our shop reflects the quality of our products. The feedback from our customers is overwhelming."
Head of E-Commerce, WohnDirect