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B2B IS THE NEW B2C.
Why buyers no longer want fax orders and how to make complex processes user-friendly.
The Change in Purchasing
Buyers are people too. They use Amazon and Zalando privately. During the day they struggle through Excel lists and PDF catalogs. It doesn't have to be like that.
Self-Service Portale
A modern B2B shop offers:
- Individual price lists per customer (Live from ERP).
- Quick order via SKU upload.
- Invoice viewing and reorder.
- Sales force integration (Agent login).
Automation
Digitization saves costs. When the customer enters their order themselves and transfers it error-free to the ERP, sales has time for real consulting.